There are many online marketing strategies you can use to generate new patients for your dental practice. These include social media marketing, pay-per-click advertising, and email marketing using your existing client list. But the best strategy by far is search engine optimization, or SEO. This is a holistic process that involves optimizing both your website and the other elements of your online footprint to ensure your clients get top billing on Google searches for their relevant services.
Unlike an ad campaign that ends after a set period of time, search engine optimization has a long-term impact on your ranking and leads. It requires a lot of work and dedication. However, it also produces consistent results years into the future.
SEO Strategies for Dental Offices to Increase Visibility
A typical SEO process for a dentist’s office includes keyword research, claiming the Google Business Profile, creating and monitoring content pages on your site, and getting backlinks (when other sites link to your page) from local, industry-relevant, high-value websites. These links are a critical part of Improving dental patient retention because they show that your website has authority and is a trustworthy source of information.
Your Google Business Profile is displayed in localized or branded search results and provides people with essential information, like your address, phone number, hours, photos, and reviews. If you don’t have a Google Business Profile, it’s important to claim one as soon as possible. Once you have a GBP, be sure to complete all the required fields and update your info regularly.