Why Advertise on Facebook?Why Advertise on Facebook?

Facebook boasts over 2 billion monthly active users (Why advertise on Facebook?), making it one of the world’s most popular social media platforms. As such, advertising on Facebook provides a great opportunity to reach and engage your audience.

The platform makes it easy to create ads that are customizable based on what you want your ad to achieve. Facebook calls this your “objective.” Whether it be post engagement, website clicks, or page likes, the platform will optimize your ad to help you reach that goal.

Why Advertise on Facebook? Understanding the Power of the Platform

In addition, it’s easy to create and target custom audiences based on people who have already interacted with your brand. Facebook’s “lookalike” feature takes a sample of your current audience and finds more people who are similar to them. These types of targeting options make it easy to reach the right people and drive conversions.

While Facebook is a great tool for promoting your business, it’s important to remember that organic social media posts aren’t enough to get your message heard by everyone on the platform. This is where paid ads can be helpful. By paying to promote your content on Facebook, you’re able to reach more of your potential customers and amplify the reach of your existing on-platform content. This translates into a higher return on your ad spend. In the case of Pura Vida, an artisanal jewelry company, this resulted in a 2.8X lift in new customer acquisition. Using Facebook Ads in tandem with other marketing channels is the best way to grow your business.