Pinterest is a visual pinterest ad specs that has a lot to offer for marketers. Part social media, part search engine, it provides a wealth of inspiration to users looking for new products and creative ways to style their home. The way it works is largely through ‘pins’ – images that are saved and shared across people’s profiles for future reference. Paid advertising on the platform utilises these ‘promoted pins’, which look identical to organic ‘pins’ but are actively promoted and targeted in-feed. The ad formats available include static image ads, video ads and carousel ‘idea pins’.
Static image ads are simple – featuring only a single image and allowing for up to 500 characters of text. For the best results, stick to the recommended aspect ratio of 2:3 – anything smaller might get cut off in-feed.
“Crafting Success: Understanding Pinterest Ad Specs
Video ads are a great way to engage with users – combining the aesthetic appeal of the ‘pin’ format with engaging and impactful content. They can be up to 15 minutes long and have the same file size restrictions as static ads – 1000×1500 pixels.
An e-commerce dream, shopping ads (known as catalog ads in Ads Manager) are a powerful tool for generating conversions. By leveraging product data to promote relevant and related items to interested users, these single-image ads are ideal for driving sales and brand awareness.
